Challenge:
The client was facing issues with their website’s user-friendliness, which led to low user engagement and a reduction in donations. Despite some efforts to improve the website, they were unable to achieve the desired results. Key issues included outdated design and poor page management, which affected the overall user experience.
Our Solution:
We took a phased approach to address the challenges and optimize the website for better usability and performance. Key steps included:
- Page Redesign & Migration: We redesigned three key pages and migrated 108 pages from the existing CMS to a more efficient platform, making it easier to manage and update content.
- Logo Update: We redesigned the client’s logo to refresh the brand’s image and improve overall visual appeal.
- Analytics Integration: We integrated Google Tag Manager to track user behavior and optimize the site based on data insights.
Results & Impact
- The redesigned pages enhanced user engagement and led to improved overall performance.
- Donations saw a noticeable increase as the user journey became more seamless and intuitive.
- The client reported a significant boost in trust and credibility, which contributed to long-term success and reputation building.
This project was a major success, not only in improving the website’s usability but also in laying the groundwork for future enhancements and stronger audience engagement.
